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Press Release

One-of-a-Kind Tasting Room for Cannabis Drinks

Costa Mesa, CA - May 31, 2018 - Le Herbe's brand new tasting room is now accepting reservations, just in time for summer. Oh yeah, we should probably mention that it is serving only non-alcoholic cannabis drinks. This one-of-a-kind tasting room is expected to boost cannabis beverages as the fastest-growing product segment in the industry. When Le Herbe launched in 2014, they expected it would take years before they were able to open a tasting room. But with California becoming fully recreational in 2018 and some legal maneuvering, they're ready to pour.

The tasting room can be booked now on their website, Le Herbe is planning on reaching large groups of people and companies that are either interested in cannabis beverages or want to invest in the cannabis industry. Local craft bartenders will be serving guests free samples of cannabis-infused drinks, which can be picked from a curated drink menu on their website. Imagine a great-tasting cannabis drink made with exotic ingredients, extravagant garnishes, and delightful effects from THC and/or CBD. The ingredient list will showcase modern mixology and include items such as freshly squeezed juices, exotic teas, fresh roasted coffee, and ancient kombucha recipes. "Sky's the limit with cannabis-infused drinks as long as you have a base formulation that mixes homogeneously with water," says Jean Paul, Master Blender at Le Herbe. Le Herbe's non-alcoholic cannabis drinks, also known as "mocktails," are handcrafted as a healthy alternative to alcohol and are a major disruption to the mainstream beverage industry.

The new tasting room will not be hosted at a licensed facility because of certain restrictions in the Medicinal and Adult-Use Cannabis Regulation and Safety Act (MAUCRSA). Interested guests will be booking the tasting room as a private party in luxurious destinations. Once pre-qualified and booked with a 14–30 day advance notice, guests will enjoy a divine experience of drinking cannabis in a social setting instead of smoking, vaping, or eating traditional edibles like gummy bears or cookies. "We have not had direct access to the consumer until now, but this changes everything. The feedback we get from consumers will be invaluable," says Paul. Le Herbe will also offer small plates of food and entertainment to those who are interested. None of the food will be infused with THC because Le Herbe believes that cannabis is a perfect fit for an apéritif since the effects of these drinks take 5–15 minutes.

Le Herbe's tasting room is a new concept in the aftermath of Prohibition 2.0. The availability of cannabis in every restaurant and bar in California makes both consumer and business sense. Consumers should have the right to choose cannabis over alcohol in a public setting, as long as smoking is not involved. Time will tell, but Le Herbe is on a mission to change the definition of a modern drinker.

Source: Le Herbe

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