Skip to main content
Your browser doesn't support canvas tag

Press Release

Cannabis Beverages Now More Potent Than Smoking Pot

Sarasota, FL - June 15, 2016 - Le Herbe crafts a new white paper that gives readers a behind-the-scenes look at commercial manufacturing of ready-to-drink (RTD) cannabis beverages (non-alcoholic). The white paper was developed to educate consumers, highlight the need for healthy edible products, and put investors on notice to join the early stage development. Cannabis beverages will directly compete with current psychotropic and non-psychotropic beverages.

The Art and Science of Cannabis Beverages provides an overview of innovative food science and emerging technologies that are revolutionizing the delivery of bioactive compounds like cannabinoids, terpenoids, and flavonoids. The paper reveals the general composition, formula, and workflow of cannabis beverages as they relate to creating all-natural formulations for consumers. It also delves into technical issues such as oil-in-water (o/w) emulsions and the industry's future directions.

The smoking and vaping debate is a hot topic in the scientific and cannabis communities as public smoking bans, odor regulations, and poor aesthetics are pushing manufacturers towards the development of oral consumption products. The problem is that the bioavailability of current edible products is, on average, extremely low (6%) compared to smoking cannabis (2-56%) with dependent variables. Le Herbe highlights in the white paper that it has developed a proprietary process for creating cannabis beverages that have 50-75% bioavailability with "Formula 420". The methods highlighted will save consumers money, help edible manufacturers optimize raw material costs, and have a dramatic impact on the industry.

"Legalization is changing the way you consume cannabis. We believe that food science and technology will have a big impact on the cannabis industry and we will lead this revolution," said Marc LaRoche, CEO of Le Herbe.“

A few states that have legalized recreational and medical cannabis limit edible products by a specific dosage of THC (mg) without addressing new technologies employed in the food and beverage industry that increase absorption of bioactive compounds and have fast-acting effects. The white paper explains in laymen's terms that you will have to eat 8 cookies (20 mg THC per) to get the same effect as 1 of their cannabis beverages (20 mg / 8 fl oz) without all the sugar. Le Herbe beverages are now more potent than the traditional smoking route, which is a game changer.

Source: Le Herbe

This email address is being protected from spambots. You need JavaScript enabled to view it.