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Press Release

Betting Big On Non-Alcoholic Cannabis Cocktails Being Ubiquitous

Sarasota, FL - August 1, 2016 - Le Herbe, the premium beverage maker that has revolutionized all-natural cannabis beverages, expands its ready-to-drink product line with cannabis cocktail mixers. These adult-use beverages will feature local organic ingredients, sun grown cannabis, seasonal holiday blends, and distributed only in the finest select dispensaries in legalized states. Le Herbe cannabis cocktail mixers can be simply poured on the rocks, served as shooters and shots, or mixed with top shelf spirits for the perfect aperitif or a relaxing digestif.

Batch #55 will be the first of many non-alcoholic cannabis cocktail mixers to be released and includes vibrant notes like smoked citrus, cloves, cardamon, and maple water for a refreshing everyday drink. The cannabis mixer concept is the first of its kind and includes a pre-built emulsion system that is ready for dilution. These artisan blends are infused with activated cannabinoids like tetrahydrocannabinol (THC) and cannabidiol (CBD) for a healthy mind, body and spirit. The strength of these 50ml drinks will range from 10-50mg of Cannabis Sativa L. and will need to be sampled slowly to find the proper dosage for personalization. Effects of the drink, as-is, will be within 20-30 minutes and last for several hours.

Le Herbe specifically designed this product line for bartenders, mixologists, and dinner party hosts. Cannabis cocktails mixers came about after Le Herbe visited numerous pubs, martini bars, music venues, and night clubs all across the country. “The great men and women who prepare these drinks want to add cannabis to their drink menu, but don’t have the time or expertise to create cannabis formulations that taste good and function properly”, said Marc LaRoche, CEO, Le Herbe. “We are more than happy to help out the craft cocktail scene because our cannabis cocktail mixer is all-natural, third party lab tested for quality, and safe to consume”.

State regulations forbid public consumption of cannabis in the form of smoke or smell, but the discreet consumption of cannabis beverages may be the answer to an industry problem that needs a path towards public consumption. “Instead of creating cannabis clubs that allow smoking or vaping, we think it would be much easier to utilize the 650,000+ restaurants in the U.S. and just add cannabis beverages to the menu”, said LaRoche. Le Herbe will be continuing their “420 Trip Across America” to find the best craft bartenders and explore unique pairing of cannabis and cocktails that will help consumers unwind after work, recover from ailments, enhance the food experience, or add to the pure enjoyment of social gatherings with friends and family.

About Le Herbe

Le Herbe opened for business on December 1, 2014. This private and family-owned company is pioneering all-natural cannabis beverages with a patent pending and proprietary process of infusing cannabis oil into water with a non-alcoholic solution. The team is comprised of exquisite talent in the field of cannabis cultivation, cannabinoid extraction, food science, bottling automation, and logistics. The love of cannabis combines individual traits into a respected company ethos and four basic principles: backed by the science of cannabis, people over profits, quality over quantity, and disruptive innovation. Le Herbe is the founding member of the Cannabis Beverage Association (CBA), an exclusive group of cannabis beverage manufacturers that help beverage start-ups and lobby for better regulations, and author of the white paper “The Art and Science of Cannabis Beverages”.

Source: Le Herbe


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