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Press Release

New White Paper Reveals Cannabis Beverages Now More Potent Than Smoking Pot

SARASOTA, FL - June 15, 2016 - Le Herbe, the ultra premium beverage and all-natural cannabis company, today announced a new white paper that gives readers a behind the scenes look at commercial manufacturing of ready-to-drink (RTD) cannabis beverages (non-alcoholic). The white paper was developed to educate consumers, highlight the need for healthy edible products and put investors on notice to join the early stage development of a functional cannabis beverage market that will directly compete with current psychotropic and non-psychotropic beverages.

Titled, “The Art and Science of Cannabis Beverages,” this white paper provides an overview of innovative food science and emerging technologies that are revolutionizing delivery of bioactive compounds like cannabinoids, terpenoids and flavonoids. The paper reveals general composition, formula and workflow of cannabis beverages as it relates to creating friendly labels "all natural" for consumers. It also explores technical challenges of oil-in-water (o/w) emulsions and future directions of the industry.

The oral vs. smoke debate is a hot topic in the scientific and cannabis communities as public smoking bans, odor regulations and poor aesthetics are pushing manufacturers towards development of oral products. The problem is that bioavailability of current oral products, edibles, are on average extremely low (6%) compared to smoking cannabis (2 - 56%) with dependent variables. Le Herbe highlights in the white paper that it has developed a proprietary process of creating cannabis beverages that have 50 - 75% bioavailability with "Formula 420". The methods highlighted will save consumers money, help edible manufacturers optimize raw material costs and could have a dramatic impact on future regulations.

"Legalization is changing the way you consume cannabis." said Marc LaRoche, CEO, Le Herbe. “We believe that food science and technology will have a big impact on oral cannabis products and we will lead this revolution in the all-natural beverage segment."

A few states that legalized recreational and medical marijuana limit edible products by a specific dosage of THC (mg) without addressing new technologies employed in the food and beverage industry that increase absorption of bioactive compounds. The white paper explains in laymen's terms that you will have to eat 8 cookies (20 mg THC per) to get the same effect of 1 of their cannabis beverages (20 mg / 12oz) without all the sugar. Le Herbe beverages are now more potent than the traditional smoking route and could be a game changer.

To download a complimentary copy of the white paper, visit leherbe.com

About Le Herbe

Le Herbe opened for business on December 1, 2014. The company is pioneering organic cannabis beverages and is guided by four principles: backed by the science of cannabis, people over profits, quality over quantity and disruptive innovation. The United Hemp Co., sister company of Le Herbe and parent company of 420 Ventures, will be using "Formula 420" for hemp beverages with CBD, no THC.

Source: Le Herbe

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