Le Herbe Cold Brew Coffee Ready for Takeoff in Select Cities
SEATTLE - January 12, 2016 - Le Herbe has a New Year's Resolution for the coffee and cannabis connoisseurs, Cold Brew Coffee. Inspired by the famous Café Du Monde in the French Quarter of New Orleans, Le Herbe combines certified natural cannabis extracts, chicory and vanilla bean to this cold brew coffee. It will be available in select cities/states that have passed marijuana legalization for adult-use.
Cold Brew Coffee is different than traditional iced coffee, which is made by brewing hot coffee and pouring over ice. The cold brew process begins with importing green coffee beans sourced responsibly from micro-lot organic farmers. The locally roasted beans are then coarse ground and steeped for 24hrs in filtered water using a temperature-controlled system. This process, instead of heat, allows you to slowly extract the natural flavors of coffee. The result is divine: smooth, naturally sweet, rich coffee, with no bitterness and is up to 70% less acidic.
“Cold brew is emerging as one of the hottest beverages in the United States, especially among millennials,” said Frank Cali, business development of Le Herbe. “It just makes sense to combine this surging category with our solventless cannabis extracts. Coffee and Cannabis is a daily requirement to most of us here at Le Herbe, you won't find us in Seattle without a quality cup of coffee nearby. We hired a master coffee roaster to help out with the process and applied our cannabis expertise to craft a new beverage category that will stand apart from the competition.”
Le Herbe offers several types of cold brew coffee. Customers will have the option of sweetened or non-sweetened, either THC or CBD infused as well as beverages without cannabis for just the coffee lovers. Le Herbe has invested significant time over the past year on R&D and decentralized automated bottling trucks. A franchised production model will allow them to produce up to 50,000 bottles per day/per state while adhering to multiple state laws and challenging regulations.
About Le Herbe
Le Herbe opened for business on December 1, 2014. The company is pioneering organic cannabis beverages and is guided by four principles: science of cannabis, people over profits, quality over quantity, and disruptive innovation.